Ever since its launch in 1999, the Ice Cube collection has offered successive interpretations of its modern aesthetic inspired by tiny blocks of ice. Symbolising perfection and miraculous geometry, the cube is a source of inspiration in all creative fields. In selecting this figure, the Ice Cube collection dares to play on its rare nature, its disruptive aesthetic, as well as the infinite glinting flashes of light reflected off its multiple facets. Minimalist Elegance. The geometric design emblematic of the Ice Cube collection marries urban elegance and modernity. With their square facets meticulously crafted like reflections of ice, the Ice Cube creations embody style, sophistication and glamour.