Trafalgar Success Story


It's Luxury is the new online shop from the well-known luxury retail group Trafalgar. Launched in June 2020, the website aims to provide exceptional and luxurious online shopping experience to customers across the GCC.


As part of Trafalgar family, It's Luxury team will make sure to provide their customers with the latest limited editions, best selections, and collections from different high-end brands globally. The website will be offering VIP services in order to be the best destination for luxury jewellery and watches online shopping. 


Currently It's Luxury operates exclusively in Kuwait with a plan to expand in all GCC countries within few months.Inspired by the mother company success story, ITS LUXURY as new family member of Trafalgar, will build the online success story through working hard to achieve their customers’ satisfaction.


Ever since its formation in 1972, the company has steadily emerged locally as one of the key players in the inspiring realm of luxury retailing.


The very humble start of one store managed by the couples as a secondary business to fuel this passion for watches and jewellery beside their already successful venture in real estate. Yahya  and Heidi Al Ansari never expect their one store operation to become their major source of income.


Trafalgar was able to quick develop a reputation of retailing and catering to the growing elite through periods of many economical heights and fantastic growth for Kuwait. But Trafalgar's true test came through many tumultuous periods in which the company was able to not only survive, but emerge in a stronger position.

Trafalgar in 1972

Yahya Zakaria Al Ansari, a successful real estate trader decided with his wife Heidi to go for the watches and jewellery business as it was their passion. They sent out letters to a few brands expressing their interest to open a luxury retail store in Kuw

Trafalgar in 1973

Trafalgar shortly establishes itself as one of the leading luxury shopping destinations in Kuwait, with Chopard becoming its key brand.

Trafalgar in 1977

Happy Diamonds by Chopard is launched and is an instant success among Kuwait’s elite circle.

Trafalgar in 1980

St. Moritz collection by Chopard is launched. The world’s first client for this product is a Kuwaiti.

Trafalgar in 1985

Mr. Yahya Zakaria Al Ansari passes away and the business is looked after by his wife Heidi Al Ansari.

Trafalgar in 1990

Invasion of Kuwait. Trafalgar’s collection of watches and jewellery, among them some exclusive and rare pieces, is looted.

Trafalgar in Dec. 1991

Trafalgar reopens.

Trafalgar in 1994

Trafalgar opens its second location, located in Salhiya Complex.

Trafalgar in 1997

The first Chopard boutique opens.

Trafalgar in 1999

Trafalgar’s third locations open in Thuraya Mall, Salmiya.

Trafalgar in 2000

Mrs. Heidi Al Ansari passes away. Trafalgar’s helm is taken over by her son, Amer Al Ansari.

Trafalgar in 2002

The fourth location opens in Fanar Mall, Salmiya. TAG Heuer joins Trafalgar’s portfolio. de Grisogono boutique opens in Salhiya Complex. Newly enlarged Chopard boutique opens in Salhiya Complex.

Trafalgar in 2003

Trafalgar Marina Mall opens. The first TAG Heuer boutique opens in Marina Mall.

Trafalgar in 2004

Gucci watches and jewellery joins Trafalgar’s growing portfolio.

Trafalgar in 2005

Dior and Versace watches joins Trafalgar’s portfolio.

Trafalgar in 2006

Versace boutique opens in Salhiya Complex, Trafalgar’s first venture into fashion. GF Ferre watches joins Trafalgar’s portfolio.

Trafalgar in 2008

Trafalgar in Phase 2, The Avenues opens. Versus in Phase 2, The Avenues opens. Salvatore Ferragamo watches join Trafalgar’s portfolio.

Trafalgar in 2009

Trafalgar partners in Kuwait Luxury to open Patek Philippe boutique in Salhiya Complex. Trafalgar 360 Mall open. Swarovski and Givenchy watches join Trafalgar’s portfolio.

Trafalgar in 2010

Aigner watches and jewellery join Trafalgar’s portfolio. Trafalgar decided to move After- sales department from Salmiya to The Avenues.

Trafalgar in 2011

tegrappa, one of the world’s most reputable pen maker, joins Trafalgar’s portfolio. Trafalgar’s in-house magazine, Lahazaat, is launched.

Trafalgar in 2012

Trafalgar establishes CRM and customer care departments. The first Aigner boutique in Souq Sharq.

Trafalgar in 2013

Chopard boutique in Prestige, The Avenues. Versace boutique in Prestige, The Avenues. Introducing Alma boutique being Trafalgar new benchmark of luxury watch and jewellery retailing in Kuwait.

Trafalgar in 2014

Trafalgar main head office was shifted from Al Bida’a location to Salmiya View Tower. Abriez Awtad Mall opens. Charriol Phase 2, The Avenues boutique opens.

Trafalgar in 2015

Abriez Arabia and Promenade Mall opens. Aigner 360 Mall opens. Option Zahra Complex opens. Ardiya office opens –from where sales support, service center, maintenance and facilities, logistics departments are operated.

Trafalgar in 2016

Abriez Boulevard and Sama Mall opens. Maurice Lacroix brand joins Trafalgar’s portfolio. Our First store opens in Saudi Arabia, Aigner Tahlia Mall. Our second store opens in Saudi Arabia, Aigner Faisaliya Mall.

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