Reimagining Bvlgari’s indisputably seductive icon with a striking new design, the timepiece boasts the iconic drop shaped watch head, thinner than ever before, with a sensual, supple bracelet featuring a hexagonal pattern inspired by the scales of a serpent. Alluring aesthetics and a nod to the glamour of high jewellery: the watch casts a spell of seduction on the world of Serpenti.

Speaking a universal language that goes far beyond gender, age, trends, eras and personal style, the new Bvlgari Aluminium watch 2020 reignites the fire lit back in 1998 by the first-generation models. More than twenty years later, the iconic sport watch keeps propelling the idea of luxury into the future with signature elegance and daring.

Evoking both the sensual curves of a woman and the fluid shape of the serpent, the timepiece is crafted with the shapely lines of this specific technique, with a flexible and tubular litheness. 

Side by side with the site of Sotirio Bulgari's very first curiosity shop, stands a futuristic take on Bulgari tradition. The extraordinary new cabinet of curiosities lives on Rome's Via Condotti, which remains Bvlgari enduring and everevolving home.