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Some people’s destinies are sprinkled with stars, but it was diamonds, pearls and multi - colored stones that studded the destiny of Fred Samuel. Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field.
Today, Maison FRED honours its founder’s unquestioning love of sunlight and color with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility of its collections.
Describing himself in 1936 as a ‘Contemporary Creative Jeweller’, he staked a claim for modernity based on striking jewelry, pieces with rounded, curvace outlines, as we know the Maison today.
One of the Maison's signature pieces, the Force 10 bracelet was created in 1966 and reflects contemporary fashion as much as and the maritime and sporting influences behind its inception. It can be worn in a thousand and one ways, every day, as one wishes, with its unisex aesthetic. A striking avant-garde vision, this bracelet has since inspired a collection that is both relaxed and bejewelled which offers worn for women and men through bracelets, rings, necklaces, earrings, but also sunglasses.
FRED makes its Pretty Woman collection a modern expression of love’s many different facets under the precept ‘Your way, your love’. With the distinctive ‘heart within a heart’, these pieces blend know-how with daring, expertise with an intuition for current mood, design with unlimited creativity. It comes in different styles: necklaces, rings, bracelets in gold, diamonds and rubellites. More than any other collection, Pretty Woman invites the game of mix and match.
Seize the opportunity and take a chance. This is the path Fred Samuel followed all his life. And the one that shaped the creation of the jewellery and high jewellery Chance Infinie collection. Inspired by the lemniscate, a sign of infinity and eternity, the infinite chance motif appears eternal. Placed on the skin, as close as possible to the soul, this enending curl acts like a talisman. With neither beginning nor end, they trace out an aesthetical continuity that is part of Fred’s history.
