Some people’s destinies are sprinkled with stars, but it was diamonds, pearls and multi - colored stones that studded the destiny of Fred Samuel. Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field. Today, Maison FRED honours its founder’s unquestioning love of sunlight and color with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility of its collections.

Describing himself in 1936 as a ‘Contemporary Creative Jeweller’, he staked a claim for modernity based on striking jewelry, pieces with rounded, curvace outlines, as we know the Maison today.